Brand is the promise, the big idea, the expectation that resides in each customer's mind about a product or service. Branding is about making an emotional, dynamic connection.
![](https://cdn.myportfolio.com/2c74a036e7382f696cdd710ddd399b28/2b2e336d-b3f2-41c9-9463-8ea0dd8d4c15_rwc_71x102x1260x987x1260.jpg?h=5d617e9a6982e638db2ef9c2e903c712)
Brand Systems: Hollister Employer Value Proposition
Talent Acquisition on a Global Scale
![](https://cdn.myportfolio.com/2c74a036e7382f696cdd710ddd399b28/bb75db54-f0bf-4eec-a0d1-2a1e09060682_rwc_148x54x900x706x900.jpg?h=ce710608341814d2928d977bfc674573)
Brand Systems: Health Benefits Package
Putting UX Back In Benefits
![](https://cdn.myportfolio.com/2c74a036e7382f696cdd710ddd399b28/81903c2a-e137-4040-b3d0-e874877edb00_rwc_246x69x1551x1215x1551.jpg?h=1c36498c6a803a3e10e210f3d2844ba4)
Brand Systems: Hollister Education
Building a Global Education Brand
![](https://cdn.myportfolio.com/2c74a036e7382f696cdd710ddd399b28/1f9892aa-4257-4a9d-a173-f0b4b401bd0b_rwc_175x146x887x695x887.jpg?h=e026c0d398b82e341463ed58dde1adb5)
Brand Systems: Brand Identity
Making It Memorable