Brand is the promise, the big idea, the expectation that resides in each customer's mind about a product or service. Branding is about making an emotional, dynamic connection.

Brand Systems: Hollister Employer Value Proposition
Talent Acquisition on a Global Scale
Brand Systems: Health Benefits Package
Putting UX Back In Benefits
Brand Systems: Hollister Education
Building a Global Education Brand
Brand Systems: Brand Identity
Making It Memorable