Interactive: Hollister Education m-Learning Modules
Brand development for Hollister Education, the clinical education arm of Hollister Incorporated, scaled across print, digital, web, and mLearning. As creative lead at Hollister, developing the brand structure and graphical approach for the entire system was a unique challenge. Directing and collaborating with instructional designers, SMEs, and back-end developers on storyboarding, build, and voice-over treatments for this cohesive series of clinical education learning modules–we surpassed the quality of digital learning materials our competitors were offering HCPs. Module content was not product- or sales-based, but rather focused on helping healthcare providers better understand and care for their patients and customers.