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As Online Art Director at M&I Bank, I had the opportunity to manage the UI strategy for the parent bank's site and many of its subsidiary websites. Wealth management subsidiary Cedar Street Advisors needed a refreshed website that would appeal to its high-net-worth customers - modern, elegant, and memorable. In addition to designing the company's new website and UI templates, I created a catch phrase (Your Street, Your Road, Your Path) and corresponding video animation that spoke to the authenticity of the personalized service provided by CSA to current and potential customers.