Interactive: Blue Cross Blue Shield Online Brand Guidelines

Blue Cross Blue Shield of Texas works with dozens of agencies, designers, marketers, and vendors in the development of the company's consumer health insurance marketing materials. The logistics of communicating its corporate and product brand specifications on a daily basis using traditional methods was overwhelming. During the rollout of the new BCBSTX consumer brand identity, I worked with the Dallas team to design and develop an interactive, browser-based brand guidelines system that was easy to update and accessible 24/7.