Campaigns: Excel Communications "Excelebration" Event

An event for 5,000 sales representatives entitled “Excelebration” demanded a bold, engaging visual system to motivate this Dallas-based telecom company’s sales teams. Each component of the event – from the booth structure, the spiral-bound guide book, the invitations, the 400 square feet of signage, to the special edition of the company magazine – was designed using vivid colors, prominent shapes, custom icons, and bold product information. The event was the most successful and profitable sales gathering in the company’s 20-year history.