Hollister lobby graphics depicting the history of Hollister Incorporated.
Campaigns: Hollister 95th Anniversary
From big touch points like the permanent installation of history panels at corporate headquarters to small reminders like the 95th logo and its application to event materials, the Hollister 95th Anniversary Celebration was a brand success. As designer and creative lead, I used this important celebratory opportunity to showcase how a cohesive, holistic presentation of the Hollister Incorporated brand can help generate and solidify positive consumer attitudes and purchasing decisions.